I Got Dem Old Summertime Surfin’ Blues Again, Mama!
August 20th, 2010Let’s face it…it’s really hard to resist the attractions and distractions of summer and focus on surfing the Traffic Exchanges.
Summers here in Nova Scotia are often short and rainy, and I think we have a bred-in-the-bone compulsion to run outside when the sun shines. This particular summer is gorgeous, with plenty of sunny days and the urge to get outside is really hard to resist.
I know my surfing, and consequently my results, have dropped off considerably this summer . Traffic exchanges do work, but you do need to keep the traffic flowing 24/7.
So how do you keep yourself surfing when a beautiful day beckons?
Here are a few things I do to keep myself on track:
Surf more at night
It’s much easier to focus on the screen when it’s dark outside. No sunny siren call, no birdsong, nothing but you and the screen and the gentle rhythm of clicking.
Use discipline and rewards
Set a specific target goal for each TE, say a minimum of 100 pages per site, and then give yourself a break and a reward for sticking to it. I usually surf 4-5 sites at a time, and after my break and treat, then I surf 100 at 5 more, and repeat as often as possible, depending on the day, of course!
Remember why you’re surfing
You’re doing it to build your business and your earnings, and the return depends solely on your efforts. There is no one to cover your surfing for you while you go play at the beach. This is often motivation enough to get me back to work.
Take advantage of those rainy days
I have to confess, this works for everyone but me…I love the rain and can rarely resist stepping out in it. But my pals tell me they get a lot more done when it’s raining, and once I’ve satisfied myself as to the feel and temperature and freshness and smell of the rain, I can usually get back to work.
So take a walk, already!
Taking a walk when you just can’t bear to be inside any longer will help keep you healthy and sane. It doesn’t have to be a long walk - just enough to let you feel the sun and wind and connect with nature on some level. I live about a minute away from Halifax Harbour, and just pop down by the water and let myself relax and enjoy the beauty. I come back totally refreshed and recharged and ready to work. Good for the muscles, good for the spirit, and good for your business.
Ease up on yourself
I’m talking about that nagging voice that keeps saying you should be surfing more and doing this or that, or stop being so lazy, or put down that ice cream, or whatever your inner nag is saying to you. When I catch myself being particularly hard on myself, I counteract that old nag with more loving thoughts and compassion for myself until the nag shuts up and lets me focus again. Again, a break and maybe a walk will help, provided you don’t take the nag along and you allow yourself to feel good and enjoy the bresk.
What odds? Summer IS short!!
So your results are suffering in the good old summertime? What odds? (Means roughly, “So what?”) We’re only talking about a few short months of decreased productivity, and then you’ll be hard at it again when the cold weather comes, feeling that much better for having had a fun summer. Not only is summer short, but life is short too. Get out and enjoy, feel good, be kind to yourself, love large, and just go with the flow of the season. Your work will be there when you’re ready…and you’ll be ready to do it with enthusiasm rather than resentment.
Ahh, much better!







Posted by Lynne Sherman












